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Mission Critical: Capturing Emerging Customer Needs

Posted by Stephen Parry on Oct 11, 2019 1:52:14 PM

It is easy to point out that changing technologies, revised business models and increased competition demand an agile and adaptive response from businesses so that they can survive. While many companies seek to use these technologies to understand customers and create evermore elaborate marketing strategies, applying the technologies to redesign organisations and the world of work are less understood. Most companies simply design the people roles to serve the technologies and then the technology becomes the master.

Creative people do not make good slaves.

There are other ways to set up organisations where technologies are the tools of the people. This releases the creativity of organisations and breaks down the usual boundaries between sales, marketing, and delivery.

Organisations must consider their customer's emerging needs and wants, and some key points to Puzzle Piece Red LinkedInconsider if you are doing this are:

  1. Business adaptiveness and changing traditional roles
  2. Marketing intelligence vs. customer intelligence
  3. Cellular working where product research, sales, marketing, and delivery skills are continually working together.

Lloyd Parry works with global technology companies and organisational-related change in financial services, software development, IT and Cloud, and outsourcing. We specialise in:

  1. Business Agility
  2. Adaptive Business Models
  3. Culture Change
  4. Organisational Design  
  5. Technology Policy and Innovation

For a free consultation, please get in touch.

Schedule a free 1:1 call with Stephen Parry.

Topics: Adaptive Culture, Business Tips, business agility, Agile

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