The great American songwriter Bob Dylan is no business analyst, but his iconic song The Times They Are A-Changin’ has something very pertinent to say about the economy we live in.
As businesses our goal is to make our organisations resilient to change, the idea being to weather the ups and downs of the market to achieve long-term profitability and growth. In this view of the world, changes are seen as exterior events, things that happen to a business outside of the normal run of affairs.
This risks taking a negative view of change: Change is something to be mitigated against, avoided or at best, managed. Many large organisations employ full-time change management personnel, and it is these professionals to whom this e-book is primarily aimed.
Is there a different way to view change, and is there a different way for a business to approach how it reacts to change?
Yes, there is, and it begins with the recognition that change is the norm, not the exception.
The truth is that the times are always a-changin’. There are continual economic fluctuations to deal with,
constant small crises, opportunities and challenges. The technological landscape in which we live is always evolving, bringing hurdles for some businesses and ladders for others.
The difference between a business that benefits from change and thrives in this landscape and one that fails to succeed is that successful businesses are adaptive businesses with pace. What is needed are new forms of adaptiveness.
At Lloyd Parry Adaptive Business Consulting we specialise in the processes and structures a business needs to implement a truly adaptive culture.
Download the full e-Book here.