While at the Business Agility 2017 conference in New York recently, I met many wonderful people, all eager to engage on the issue of adaptability in organisations. The work I pioneered in my 2005 book Sense and Respond: The Journey To Customer Purpose has found its moment. Organisations know they have to change now and adaptability is their preferred method.
SolutionsIQ tracked me down at the conference to talk with them about my work and I was only too happy to oblige.
As I say in the interview organisations are paying attention to the work we do now because we are speaking to their point of view. Why is this important? Well as I’ve discovered, while many organisations have common purpose, that purpose is lost because the different levels are not speaking a common language. We’re not talking the differences between languages like German and English - but the internal language of company where instructions mean one thing to a manager and quite another to a team member. That lack of common language can lead to communication issues - that kill productive change and slow down innovation.
Of course, these issues can be fixed through the implementation of an adaptive business. But the real struggle is to bring this structural fault to upper management and have them understand why it needs to be fixed.
The managers and leaders at the top of the business are very busy, pressured, and have insights into market share and trends that seem a world away from the people on the frontlines.
It’s an interesting clip and I hope you’ll find it interesting enough to share with colleagues.
If you have any questions or would want to talk to me about how this applies to your company, please get in touch.